Facebook is one of the biggest social media platforms on the internet, and without any doubt, there are millions of internet marketers that use Facebook to increase their sales.
Today, Social media is a successful marketing tool that is already used by many companies.
The target groups vary depending on the platform. In this article, we will focus on how to make sales on Facebook by reaching various target groups and increase sales via FB.
Why you need to employ Facebook in marketing
Due to the large number of users on Facebook, all target groups are available on this platform.
Facebook was intended to keep in touch with friends or family , but today most people tend to use the platform to watch funny posts such as videos and pictures and to share them with friends.
Facebook is not text based like it used to be in the past, video posts have increased in the last few years and Mark has added more features to make your videos fully optimized.
According to businesspally, there are more than 30 million people that are active on Facebook every month to network with others, exchange ideas and pursue common interests or ideas.
The number of users worldwide is about 2.34 billion, and the trend is rising. That is why many companies worldwide use this largest social media platform to increase their sales.
Many of you are now probably thinking,
“Facebook? That’s dead!”, No it isn’t.
At the end of 2020, Facebook reported around 1.6 billion daily users, 288 million of them in Europe and over 200 million in America.
The change that most of us have felt is the change in the target group, because with Facebook its users have also grown older.
The age groups have risen from 18-24 to 25-44 year-olds, which is particularly interesting for companies.
This means that Facebook can be targeted to people who probably have a steady job and thus a steady income.
How can you use Facebook to advertise your business?
The best way to advertise on Facebook is to understand your target group and craft a short and action driven content with catchy image or fascinating video and thumbnail.
You need to be creative in making contributions that catch the eye of the user, that is, your potential customer.
Some companies try to make people laugh through memes and funny responses to comments. In this way you create a greater reach with more traffic on the posts.
To what extent this is relevant with your brand or services you render in your company is up to you to decide.
When disseminating snack content, Facebook supports you with various tools: for example, by giving you the opportunity to advertise posts.
You can also interact with your customers and create a good corporate image through sympathetic and informative contributions.
Sounds interesting, but you don’t know exactly how it all works? Don’t worry, we’ll explain it to you. Step by step!
Facebook Ads Manager tool
Since 2014, Facebook is helping advertisers of all kinds, whether large, small, beginners or professionals, with the Facebook Ads Manager Tool.
This tool allows you to determine when and where you want your web ads to appear and to keep track of how successful your campaigns are.
It makes advertising management easy for you and also accessible on the move thanks to the separate advertising manager app for Android and iOS.
The tool offers a wide range of functions from selecting parameters for your campaign to the possibility of designing advertisements.
It all seems very complex at first if you haven’t really dealt with it yet. But Facebook supports you with step-by-step instructions for setting up.
You also have the opportunity to interact with your customers and create a good corporate image through sympathetic and informative contributions.
Conclusion
Social media marketing cannot be left out in your marketing strategy either you sell physical merchandise or digital products.
Most people are now on social media, both young and adults, and getting the words out about your product and service on top social media platforms is a good marketing skill.
You don’t have to rely on organic reach on Facebook, you can boost your Facebook fan page with sponsored posts on Facebook and reach more target audience.
One of the advantages of social media marketing is that you can make repeated sales from a single customer, and you can drive more customers without any further efforts since mutual friends of your targeted customers will also see your products.